What is corporate communication?
Are you a good communicator? Do you also have a mind for marketing or business or public relations but have a creative edge to you? Do you enjoy the challenge of communicating on a strategic level?
Words are very powerful, especially in a world of social media. Communicating the right words at the right time is a valuable skill. Effective communication can build trust, improve morale, increase productivity and create organization. One misstep can be a headline in the news within seconds. Images can be tarnished, reputations destroyed, and trust lost. A positive image and a trusted identity are keys to being well positioned.
If you enjoy communicating and interacting with people and welcome the opportunity to affect the world of business on a strategic level with polished communication skills, then a Corporate Communication Degree is your path.
Corporate communication is strategic communication. Professionals in corporate communication shape how an organization communicates with its own members and outsiders, thus helping to achieve larger business goals. An organization's internal and external communications are all coordinated by factors such as:
- Branding
- Corporate identity
- Corporate reputation
- New media strategy
- Stakeholder interests
- Social responsibility
What do corporate communication majors study?
The Bachelor of Arts in Corporate Communication degree at Penn State Scranton prepares its graduates with a variety of classes.
Examples of corporate communication courses include:
- Business or Organizational Communication
- Business Writing
- Internal Communication
- External Communication
- Conflict Resolution and Negotiation
- Risk and Crisis Communication
- Social Media in Corporate Communication, or Public Relations and Marketing
A required capstone course and an internship prepare corporate comm. graduates to succeed in the job market.
VIEW SUGGESTED ACADEMIC PLAN:
CORPORATE COMMUNICATION B.A.
Melick Lubin, Brooklyn, NY, Degree: Bachelor of Arts, Corporate Communication
“My favorite memory was my first week in class. I was surprised how open everyone was. It was different, it was like family. All the experiences here and what the professors taught me, I learned to stick with things and persevere.”
Melick plans to go back to his hometown in New York and explore the corporate communications world.
Why choose Penn State Scranton?
"Being on campus I've definitely opened up more than I ever have. Everyone is so welcoming and it was so easy to get involved in the clubs" ~ Kylie Lynch, Public Relations
My internships were the best experiences. I was able to complete two different internships. For one, I did marketing for the Scranton Chamber of Commerce, and for the second one I did social media for Student Engagement at Penn State Scranton.
What corporate communication careers await our graduates?
Graduates who earn a corporate communication degree start with a broad foundation in the field of communication in a business environment. Typical employers on the communication career path would be:
- Businesses
- Consulting firms
- Educational institutions
- The health care industry
- Non-profit and philanthropic organizations
- The government.
They often serve as spokespeople, liaisons or representatives of an organization or department and may fill a variety of positions, including in the fields of:
- Advertising
- Advocacy
- Human Resources
- Marketing
- Media Relations
- Public Relations
- Sales
- Strategic Communication
What about minors?
A minor is an academic program that supplements a major. Corporate communication majors might consider minoring in Business, English, or Psychology to highlight the breadth of their skills.
