Develop the abilities necessary for a business career focused on management and marketing.
Penn State’s Bachelor of Science in Business is a professionally oriented business degree program that combines the core business disciplines of management, marketing, finance, accounting, management information systems, and supply chain management, with applied study in a practical setting. This Business degree offers a range of options, or areas of concentration, including Management and Marketing.
What can I do with a Business degree with the management and marketing option?
The management and marketing concentration within the business program provides students with the essential skills knowledge needed for success in marketing, sales, supervision, general and functional management, or related business fields.
Management
In an environment that is constantly changing, one thing that remains the same is the need for creative and efficient management. Our business program will prepare you to address the essential day-to-day business challenges, set goals and related plans, innovate organization design approaches, lead employees, and utilize necessary management tools.
Marketing
Marketing is a broad field with the primary purpose of meeting customers’ needs and generating demand for a company’s product or service. The marketing aspect of our business program will teach you how to understand and address changing consumer preferences, create innovate product design, develop effective pricing structures, understand product distribution and delivery, and optimize advertising and promotion strategies.
Management and Marketing Option Courses
Through this choice of an 18-credit option, students can develop a concentration in management and marketing while earning their four-year business degree. The Management and Marketing option’s dual emphasis allows students to select courses in both disciplines.
Review Business B.S. course listing
Careers and job opportunities for management and marketing professionals
The BSB degree’s management and marketing option at Penn State Scranton equips students with the skills and knowledge needed for successful careers in business. Graduates can explore opportunities in corporations, nonprofits, or as entrepreneurs. This option also helps prepare the student for advanced study at the graduate level.
Marketing/Management option graduates have forged careers in areas including management, public relations, advertising, and more. Some have opened their own businesses or act as consultants.
If you’re interested in exploring specific career paths related to business management and marketing, here are some popular options: direct supervision, functional area management, operations management, marketing management, sales management, advertising, marketing research, service management, retailing, brand management, public policy, and consumer affairs.
A career in either management or marketing can be very profitable. The U.S. Bureau of Labor Statistics reports the median annual wage for advertising and promotions managers was $131,870 in May 2023 while sales managers earned an estimated $135,160.
Penn State Scranton’s Business major also offers areas of concentration in Accounting, Business Analytics, Financial Services, and an Individualized option.