Skip to main content
Penn State Scranton
Hotline Contact Us Apply Now Visit
  • Academics
  • Admissions
  • Tuition & Financial Aid
  • Information For
    • Prospective Students
    • Parents & Families
    • Alumni & Development
    • Current Students
    • Faculty & Staff
    • International Students
    • New Students
    • Veterans & Military
    • Workforce & Entrepreneurs
Full site navigation menu

This dialog contains the full navigation menu for this site.

Penn State Scranton
Enter the terms you wish to search for.
Search type:
Hotline Contact Us Apply Now Visit
  • This is Penn State
    • Chancellor's Welcome
    • Campus Leadership
    • Advisory Board
    • Campus History
    • Economic and Community Contribution
    • Mission and Goals
    • Quick Facts
    • Speakers' Bureau
  • Academics
    • Bachelor's Degrees
    • Associate Degrees
    • 2+2 Degree Programs
    • Graduate Programs and Courses
    • Minors
    • Special Programs
    • Academic Support
  • Admission
    • Become a Penn Stater
    • First-Year Students
    • Transfer Students
    • International Students
    • Adult Learners
    • High School Programs
    • Veterans and Military
    • Accepted Students
  • Tuition & Financial Aid
    • Financial Aid
    • Scholarships and Awards
    • Tuition Information
    • Billing and Payments
  • Student Life
    • Activities and Events
    • Clubs and Organizations
  • Community Outreach
    • Career & Professional Development
    • Industry Focused Courses and Credentials
    • Corporate Training Programs
    • Certificate Programs
    • Youth Programs
  • Athletics

Find Information For:

  • Prospective Students
  • Parents & Families
  • Alumni & Development
  • Current Students
  • Faculty & Staff
  • International Students
  • New Students
  • Veterans & Military
  • Workforce & Entrepreneurs

Helpful Links

  • Bookstore
  • Camps Map and Directions to Campus
  • Campus Calendars
  • Contact us
  • Giving
  • Tech Support
  • Youth Programs

Connect With Us

  • facebook
  • twitter
  • flickr
  • youtube
  • instagram
  1. Home
  2. The Center for Business Development and Community Outreach
  3. Certificate Programs

Integrated Digital Marketing

Integrated Digital Marketing Certificate Overview 

In a time where consumers are more aware of marketing than ever, it’s important for professionals to create personalized content that is delivered across a variety of channels. But when budgets are limited, marketers must be strategic, and constantly evaluate campaigns to make data-driven decisions and calculate ROI.

Integrated Digital Marketing Certificate equips students and professionals with the necessary skills to create high-value material, identify opportunities in the digital realm, and track campaign performance. The three-course non-credit certificate delves into personas, SEO, SEM, digital marketing, email, website, and social media strategies that will help professionals engage with their customers, drive sales, and boost buy-in from an executive team.

Integrated Digital Marketing Program Objectives

Upon completion of the Integrated Digital Marketing Certificate program, students will be able to create impactful marketing campaigns, deliver them across a variety of channels, and analyze ROI.

They will be able to:

  • Understand digital marketing as a holistic endeavor
  • Define marketing’s role in the customer journey
  • Discover a cohesive marketing technology stack
  • Write effective communications that span traditional and digital channels
  • Develop personas and client-centered content to drive engagement
  • Evaluate dashboards and reports to calculate ROI
  • Leverage technology to forecast a campaign’s success

Who Should Attend

Designed for both beginners and current professionals, this non-credit program is appropriate for individuals who want to sharpen their writing, analytical, and technology skills to better strategize and evaluate marketing campaigns. 

Courses and Schedule

Formerly known as Content Marketing Analytics, the Integrated Digital Marketing program consists of three, required 21-hour courses offered in succession. Upon completion, a non-credit certificate will be awarded. 

Continuing Education Units (CEUs) are awarded based on a standard of one unit per ten (10) hours of classroom contact.

Participants who do not want to take the entire sequence are welcome to take just the course(s) that interest them pending prerequisite knowledge.

FALL  2021/Spring 2022

COURSE DESCRIPTION DATES / TIME
BUSAD 5835: Digital Marketing*

The course will explore digital marketing as a holistic endeavor, examining web development, search engine optimization, display advertising, social media, and inbound and outbound lead generation. Students will develop an understanding and appreciation for technology-rich concepts in modern marketing.

 

TBD
BUSAD 5833: Content Marketing*

The course will demonstrate how content works together in an articulated campaign. Students will learn the fundamentals of content marketing: creating personas and customer-centered content, developing a strategy, and evaluating a campaign’s success.

 

TBD
BUSAD 5834: Measuring Marketing Success*

The course will transform the way students view marketing’s purpose and value. At the course’s completion, students will be able to measure and evaluate the performance of a variety of campaigns and tactics.

 

TBD

*NOTE: These are non-credit courses. TBD = To be determined


Registration Information

Contact 570-963-2509 for registration information.

Cost

  • Cost for complete Certificate Program: *Special pricing $1,645 (all 3 courses)
  • Cost per course: $625 if not taking certificate program  
  • Program delivery: Virtual Instructor-led via Zoom

Note: The University reserves the right to cancel courses due to insufficient enrollment or other unforeseen circumstances.

The Center's Programs and Trainings

  • Course Offerings at the Center for Business Development
  • About Community Outreach and Development
    • Diversity Circles
    • Entrepreneur and Small Business Development
    • Family Business Alliance
  • Career and Professional Development
    • AutoCAD Training
    • Fundamentals of Cybersecurity
    • Professional Development for Educators
    • Professional Engineer Exam Reviews
    • Spanish in the Workplace
    • Workshops and Seminars
  • Certificate Programs
    • Building Systems - Design & Construction Certificate
    • Enterprise Resource Planning (ERP) with Systems, Applications, and Products (SAP)
    • Integrated Digital Marketing
    • Introduction to Business Management Certificate
    • Introduction to Corporate Communication Certificate
    • Logistics and Operations Management Certificate
    • Nursing Management Certificate
    • Project Management Certificate Program
    • Spanish for the Medical Professional
    • Supply Chain Management Certificate
  • Corporate Training
    • Customized Training Programs
    • Functional Manager Program
    • Leadership Development Series
    • Organization-Wide Training Program
  • Industry Focused Courses and Credentials
    • APICS/ASCM Certification Prep Programs
    • Healthcare
    • Human Resources Management (SHRM)
    • Real Estate Classes
  • Youth Programs
    • Environmental Credit Courses for High School Students
    • Nittany Cub Summer Camps
    • Sport Camps
    • SAT Exam Prep

Additional Links

Center for Business Development and Community Outreach Inquiry
Certificate Programs
Corporate Training
Diversity Circles
Entrepreneur and Small Business Development
Professional Development
Youth Programs

Contacts

Office Location: Engineering Building, Suite 101
Phone: (570) 963-2600
 
John C. Drake
Center Director
[email protected]
 
Jo Ann Durdan
Education Program Specialist
[email protected]

Allison Karpinski
Administrative Support Assistant
[email protected]
 
Contact The Center
Map of Pennsylvania showing Penn State's 24 locations with Penn State Worthington Scranton highlighted.

Penn State Scranton

  • facebook
  • twitter
  • flickr
  • youtube
  • instagram
Contact Us Apply Now Visit
  • This is Penn State
    • Chancellor's Welcome
    • Employment
    • Mission and Goals
    • Quick Facts
  • Academics
    • Degrees and Programs
    • High School Programs
  • Admission
    • Apply Now
    • Request Information
    • Visit Us
  • Tuition & Financial Aid
    • Tuition & Fees
    • Financial Aid
  • Student Life
    • Campus Safety
    • Career Services
  • Alumni & Development
  • Giving
  • Community Outreach
    • Corporate Training
    • Youth Programs
    • Request Information
  • Campus Map and Directions
  • Contact Us
    • Campus Directory
    • Faculty Directory
    • Staff Directory
    • Technology Support
Penn State University
120 Ridge View Drive, Dunmore, PA 18512 570-963-2500

Footer Legal Menu

  • Privacy
  • Non-discrimination
  • Equal Opportunity
  • Accessibility
  • Copyright
  • The Pennsylvania State University © 2022
  • We Are Penn State